Last week we launched an info site for Found Folios, a new photography sourcebook set to hit the market with its first issue this September. Found’s books are unique in that they’re published monthly rather than once a year and each issue targets a specific market segment. Traditional creative sourcebooks are bulky annual monoliths (think: yellow pages of photographers) that make these sleek, targeted books look like an attractive new option for the industry.
I’m a big fan of Oxygen Design’s minimal, typography-oriented design featuring big, bold headlines and dramatic use of whitespace. While we were building this site I came across Smashing Magazine’s Top 10 web design trends in 2009, and realized that FoundFolios.com scores a 5/10. Is the glass half empty or half full? Either way, the effect is nicely realized and sets a terse, clear voice for the brand.